Marketing Book

New B2B Marketing Book Publication

(PRWEB) December 1, 2009 -- The Buyersphere Project by author Gord Hotchkiss, examines how businesses buy from other businesses in the digital marketplace. Based on an extensive research project that explored existing behaviors and motivations of the people actually involved in purchase decisions at real companies, this book overturns many traditional beliefs currently held in the B2B marketplace.

Called an "epiphany smorgasbord for B2B marketers" by the VP of marketing for Business.com, The BuyerSphere Project gives marketers a fresh, new perspective about using digital assets in a changing online landscape.

Get your copy of The BuyerSphere Project at Amazon.com, or via www.enquiro.com/thebuyersphere.

About the Author

Author Gord Hotchkiss is the CEO of Enquiro and a respected thought leader in search marketing. He is also a regular columnist with MediaPost and Search Engine Land and a popular speaker and presenter.

About Enquiro

Enquiro helps B2B companies maximize their online presence through strategies that are based on primary research, as well as a decade of hands-on experience managing SEO and sponsored search for some of the world’s most respected brands.

Research plays a key role in understanding how people use search engines, navigate websites and engage with advertising. To support its work as a search agency, Enquiro has conducted and published the results of multiple studies on B2B buyer behavior, and eye tracking studies which defined “Google’s Golden Triangle”.

Enquiro Search Solutions, Inc.

410-1620 Dickson Avenue

Kelowna, BC

V1Y 9Y2

Media Contact:

Andrew Spoeth, Enquiro, 1.800.277.9997 ext. 221, andrew.spoeth(at)enquiro.com

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This press release has been reprinted from PRWEB per the terms and conditions of the copyright notice.

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